Refreshing a 200 year old brand

Role

UI & UX design

Team

Letts of London

Time period

Four months

Project Overview

After the creation of a major new collection the Letts team needed to introduce their new products and services online. The existing site had overly complicated user journeys and was not going to be able to accomodate these new areas effectively. The brand’s unique history was also getting lost on the exisiting site and the team hoped to find a way to bring this to their audience more effectively.

The problems we needed to resolve were the customer journeys from product to sale, access to the new personalisation service and bringing the brand’s heritage into the overall user experience.

"I hired Scarlet to support on the redesign of our website and was incredibly impressed with her professional approach and execution. Calm and methodical; Scarlet supported on this project from UX through to final front end design - liaising with our global content manager and developers. The final results gave this heritage brand the front end it deserved, while improving customer journey and conversion."

Daisy Fisher, Brand Creative

The Process

Full site audit
User Journeys
Wireframes & Prototypes
UI Design

The Outcome

Working alongside the in-house marketing and design team meant I was able to really gain a thorough understanding of the brand, its audience and future direction.

The finished design provided simple user journeys and a more sophisticated interface that reflected the products themselves. Keeping the brand back in line with its competitors, and allowing customers to access to the new range and services with ease.
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