YBYD is a health and lifestyle blog which is currently in development. The blog is all about healthy living and a clean diet so I tried to bring these elements into their new logo and branding that I put together. To catch the audiences eye and give them an immediate idea of the subject of the blog I selected photography which was full of bright and colourful fruit and vegetables. Then I created a logo which could be overlaid the varying images. The logo is intended to given the impression of a seedpod so as to suggest ideas of growth and a natural lifestyle.