Make it your own campaign with Filofax

I worked with Filofax on various digital campaigns, creating graphics for email campaigns and accompanying social assets. This has involved producing illustration styles and colour palettes for the different projects that would suit their ideal audience. Two examples are the ‘Love of stationery event’ and ‘Make it your own’ campaign. 

The ‘Make it your own’ campaign focused on creatives who use Filofax products to organise their projects. I put together an Instagram story template that was then used to highlight individuals who the Filofax audience could be inspired by. 

The ‘Love of stationery’ campaign involved producing a set of icons for the five day event, social templates and email design. Each day had a specific product promotion which was assigned a colour and icon. The result was a playful and engaging campaign.