Empower is a digital comms agency dedicated to assisting purpose-led organisations, with a strong emphasis on generating positive social and environmental impact.
The Challenge
As the organisation expanded, they realised that their website no longer accurately represented their work. It had become cluttered with content, causing valuable resources to get lost in the confusing user experience. The main challenges were to better organise the site's content, establish consistent styling, and ensure improved usability and accessibility.
Steps taken
I reviewed the existing site highlighting user experience problems, accessibility concerns and inconsistent styling. Following the review I provided a revised colour palette with a selection of neutral tones that could be used to compliment the primary colours and existing gradient. Working in priority order I created new layouts and options for the the site structure. This was followed with a revised UI of existing and new pages.
Scarlet approached our redesign with great care, resolving UX issues, enhancing accessibility, and elevating our styling with a refined color palette and well-organized layouts.
Ben Matthews, Co-Founder
The Outcome
The new design successfully addressed the key user experience problems identified during the initial review. Overall the revised UI worked to create a more accessible, user-friendly, and visually consistent website. These improvements have significantly elevated the overall user experience, and reflect the organisation more effectively.
