Envisioning a product to make walking locally more accessible
Role
UI and UX design
Team
Self initiated project
Sector
Self initiated | Outdoors and Health
The Client
Urban Ramblers has been a self initiated project that I have been working on since the beginning of 2023. During the pandemic I found myself falling in love with being able to go out for long winding walks with a friend. Both based in Brighton we found our long walks invaluable for both physical and mental health and jokingly called ourselves ‘Urban Ramblers’.
This project focuses on the creation of a site and app that would allow volunteer guides to share and recommend local walks online. Allowing other keen walkers to find and discover new areas.
The Challenge
To develop a project that focuses on the creation of a site that would allow volunteer guides to share and recommend local walks online. Encouraging people to find and discover new areas, while also linking them to a community of other like-minded people. A big focus was on allowing users to find walks that specifically suited their needs, this could be issues such as family friendly areas or access to public transport.
Steps taken
A huge part of this process involved competitor research, and identifying successful elements or any pain points. Also mood boarding to start building a visual identity. This was followed with creating a sitemap and user journeys. And finally creating UI styling that was user-friendly, inviting, and cohesive.
The Outcome
As a self initiated project it is something I would like to come back to and experiment with overtime. It has been a hugely enjoyable process creating a project without limitations and having the opportunity to be playful with the UI design. The overall aesthetic has been great to build on and see coming together. There are areas where animation and micro interactions could really bring the design to life and this is somethingI would like to explore. I also feel that there is room to delve further into how the UX of the site and app could develop.
